PayPal 2017 Digital Campaign in Israel
REBRANDING CAMPAIGN
We designed a campaign for PayPal that tells the story of four daily experiences,
featuring desirable products from different countries around the world:
* Pirate birthday party
* Xbox games evening "with the guys"
* Yoga classes
* Camping experience
The campaign includes commercial videos, Billboards, banner ads and landing pages
The campaign was established through data-driven research,
which draws on key verticals in the world of online shopping.
REBRANDING CAMPAIGN
We designed a campaign for PayPal that tells the story of four daily experiences,
featuring desirable products from different countries around the world:
* Pirate birthday party
* Xbox games evening "with the guys"
* Yoga classes
* Camping experience
The campaign includes commercial videos, Billboards, banner ads and landing pages
The campaign was established through data-driven research,
which draws on key verticals in the world of online shopping.
![](https://cdn.myportfolio.com/de02d4e0-cb50-4e99-b7b8-ad60728cd044/2d56cca7-588a-439d-8699-1eb1023c98ad_rw_1920.jpg?h=43fd4bd97c257768b76cad0d4494fb5b)
TV commercial
Banners
![](https://cdn.myportfolio.com/de02d4e0-cb50-4e99-b7b8-ad60728cd044/1d7dcf1a-85b6-48ae-8a2c-81bc5babea31_rw_1200.png?h=8d2f9784213113615fc3318094b57135)
Landing page
![](https://cdn.myportfolio.com/de02d4e0-cb50-4e99-b7b8-ad60728cd044/20cec613-4ebb-4083-a3b8-aadd83f15d14_rw_1200.jpg?h=87358509ede16eb9333e996563d7ca59)
![](https://cdn.myportfolio.com/de02d4e0-cb50-4e99-b7b8-ad60728cd044/f2b0f308-2931-4149-ab9f-b91d82dc493a_rw_1920.jpg?h=7a0285687448afd2d1d85a613458815a)
![](https://cdn.myportfolio.com/de02d4e0-cb50-4e99-b7b8-ad60728cd044/c8c70b92-e210-4304-8cc9-064e0c599054_rw_1920.jpg?h=da1a5ba7ce1b31868bb7223778842a46)
created as part of my work at Debby&Ron advertising agency