PayPal 2017 Digital Campaign in Israel
REBRANDING CAMPAIGN
We designed a campaign for PayPal that tells the story of four daily experiences,
featuring desirable products from different countries around the world:
* Pirate birthday party
* Xbox games evening "with the guys"
* Yoga classes
* Camping experience
The campaign includes commercial videos, Billboards, banner ads and landing pages
The campaign was established through data-driven research,
which draws on key verticals in the world of online shopping.
REBRANDING CAMPAIGN
We designed a campaign for PayPal that tells the story of four daily experiences,
featuring desirable products from different countries around the world:
* Pirate birthday party
* Xbox games evening "with the guys"
* Yoga classes
* Camping experience
The campaign includes commercial videos, Billboards, banner ads and landing pages
The campaign was established through data-driven research,
which draws on key verticals in the world of online shopping.
TV commercial
Banners
Landing page
created as part of my work at Debby&Ron advertising agency