Rosh Hashanah Yad Mordechai campaign - a long-standing brand
in the world of Israeli food and gastronomy.
The campaign was chosen to be conducted by real farmers, not actors, who were photographed among the palm groves, olive trees, peppers and beehives, alongside them the raw materials, the products.
in the world of Israeli food and gastronomy.
The campaign was chosen to be conducted by real farmers, not actors, who were photographed among the palm groves, olive trees, peppers and beehives, alongside them the raw materials, the products.
The whole campaign was communicated in 6 seconds of sponsorship on TV, billboards on Ayalon Road and a huge online presence, comes into the pun "Shana Todah" (Refer to the Hebrew blessing Happy New Year): Yad Mordechai thanks for nature and farmers.
Billboards
Banners and Marketing design
created as part of my work at Debby&Ron advertising agency